FROM OUR PRESS ROOM: SFMOMA TO INCREASE ACCESS WITH FREE ADMISSION FOR VISITORS 18 AND UNDER IN 2016
We’re thrilled to announce that when our expanded building opens to the public in 2016, admission will be free for visitors 18 and under! Designed to remove financial barriers to attendance for youth and families, the initiative deepens SFMOMA’s commitment to inspiring more young people through vibrant art experiences.
Spurred by a $5 million dollar challenge grant gifted by donors Arthur Rock and Toni Rembe Rock, the museum has succeeded in raising the total $10 million required to ensure free admission to the museum for all young visitors.
SFMOMA Will Also Offer Free Lifetime Membership for All Artists in Collection!
Coinciding with the above announcement, we’re also pleased to announce plans to roll out free lifetime memberships to all artists included in the museum’s collection.
“We’re thrilled to offer this special invitation to the artists who make SFMOMA possible,” said museum director Neal Benezra. “Their work helps bring cultures together, and contributes to the vitality and advancement of our communities. The ability to better support both our artist and youth audiences is a significant achievement, and we look forward to continuing to improve our value to society.”