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I love that Rams bookends his Ten Principles with “good design in innovative” and “good design is as little design as possible.” Pictures taken at SFMOMA. More information about Rams and his Ten Principles here. 

-Patrick

During his much-esteemed, four-decades-long career at Braun, Dieter Rams created some of the most iconic, instantly-recognisable products while his famous ‘less but better’ philosophy laid the foundation and drew attention to subjects such as sustainability and design ethics.  Read more: Friday Food For Thought: The Design Ethos of Dieter Rams @ Dailytonic

During his much-esteemed, four-decades-long career at Braun, Dieter Rams created some of the most iconic, instantly-recognisable products while his famous ‘less but better’ philosophy laid the foundation and drew attention to subjects such as sustainability and design ethics. 

Read more: Friday Food For Thought: The Design Ethos of Dieter Rams @ Dailytonic

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